MODELING OF A CREDIT DECISION MAKING WITH TAKING INTO ACCOUNT THE CAPACITY OF THE COMPANY’S MARKET

Анотація

A mathematical model of the analysis of the company's activity is built in the article, taking into account the market capacity, the company's market share, the main indicators of the company's activity and the need to attract credit funds. The urgency of the research enforces the importance in the conditions of high competition in the spheres of economy and the deficit of own funds of enterprises. The mathematical dependence is established and solved the equation of the dynamics of the value of the main productive assets from the change in the time of the share of the company's market, the chosen volume of the selected loan and the corresponding interest rate. The article shows how the offered model allows to take into account the dynamics of the share of the company's market and provides the opportunity to choose a loan program for prompt response to the deterioration of enterprise performance. The work of the real enterprise on the market of household chemistry is considered, the sales volume decrease has been fixed and the target market share indicators set which the company has to achieve by applying the described model of the credit decision. To achieve the selected indicators, three different loan programs were used. In accordance with the considered credit programs, the results of the application of the chosen model were analyzed and the dynamics of the key indicators of the enterprise was compared: market shares of the company, sales volumes, net profit and fixed assets. As a result, a loan program has been identified that satisfies the selected targets of the share of the company's market most. Consequently, the proposed model for making a credit decision allows us to establish the most appropriate amount of credit and interest rate. Also, the model takes into account important indicators for the company, such as the market capacity, the company's market share and the characteristics of the main productive assets. The chosen volume of the loan, with the help of the described model, allows to achieve the established targets on the market, operating on the main financial and marketing characteristics of the company. The peculiarity of the research is in usage in the model the indicator of the company's market share, ensuring the relationship between the company's position on the market and the possibility of attracting credit funds to the activities of the company, as well as the application of the model on the real data of household chemicals market in Ukraine.