FASHION SCHOOL STARTUP-PROJECT AS AN EFFECTIVE ORDER OF ECONOMY DEVELOPMENT IN GHANA

Анотація

In this article the development of the fashion market in Ghana was investigated. It is shown that the Ghanaian economy is going through a period of significant changes driven by a number of factors, including new and emerging technology; international trade and finance; the global competition and Ghana competitive advantage integrated into the global economy; the innovation and technical progress. It was highlighted that in Ghana fashion designers realized that the old rules didn’t work on the fashion market any more like it had already happened in most other fields of people activity. Some market opportunities and market problems for local fashion designers were shown. On the one hand it is highlighted in the article that talented fashion designers don’t have an ability to promote their works abroad and don’t have relevant education for this. On the other hand it is shown that the fashion market needs new marketing tools to be implemented that also ensures rising the demand on special education on marketing, promotion, branding fashion clothes and rebranding to win new generations of consumers Therefore a business idea of setting up a startup-project of a fashion school in Ghana is proposed for entrepreneurs. This startup-project is presented as a practical implementation result of the interdisciplinary approach to creating and managing an innovative activity under the ‘blow-up regimes’ in the information society on the basis of the four-dimensional thinking. These ‘blow-up regimes’ assume that all processes are accelerating economics and people life in accordance with the exponential law. It makes entrepreneurs and investors react address a challenge of global marketing environment rapidly. The analysis of marketing researches results of self-evaluation by students, conducted in the fashion schools in Ghana, is represented in the article as an effective order for building up a set of competitive advantages of the new fashion school. The innovative opportunity of promotion training works of the students abroad is proposed.