STAGING THE PROCESS OF ENHANCING OF COMPETITIVENESS OF MACHINE-BUILDING ENTERPRISES IN THE CONDITIONS OF INDUSTRY 4.0

Анотація

The article is devoted to the issues of increasing the competitiveness of machine-building enterprises participating in the processes of the Fourth Industrial Revolution. The study aims to determine the features of the process of ensuring the ability of enterprises to compete in international high-tech products markets. The article identifies the main technologies of Industry 4.0, emphasizes the role of innovation in providing long-term competitive advantage, and highlights the main components of competitiveness of machine-building enterprises in the new conditions of the need for technological readiness. It has been identified that Technology 4.0 is one of the priority factors of competitiveness, and industrial leaders have a reasonable need for greater investment in the development of new technologies, as the success of industrial enterprises depends on theirdigital transformation. In order to improve the activities of machine-building enterprises of Ukraine in international markets, a procedure to increase their competitiveness has been developed, which contains five stages and takes into account the need to perform the following actions: to definethe indicators that determine the competitiveness of the enterprise in Industry 4.0; to analyze current goals and their relevance in terms of Industry 4.0; substantiation of necessary measures in the conditions of Industry 4.0; search for a contractor who is an expert in digital transformation of the enterprise; identification of priority measures for digital transformation; transition to the holistic integration of the latest developments of the enterprise; monitoring of internal and external factors of competitiveness. The article identifies the potential benefits that companies can get from the implementation of the proposed measures within each stage of the procedure. A promising area of further research is formalization, in particular economic and mathematical modeling, the impact of the introduction of new technologies and digital transformation on the level of competitiveness of machine-building enterprises in international markets.